Air New Zealand has never skimped when it comes to impressive in-flight safety videos – check out this Lord of the Rings-themed example from 2014 which featured Sir Peter Jackson and Elijah Wood.
Their latest video, released ahead of the 2015 Rugby World Cup, features the All Blacks rugby team, including stars Richie McCaw and Dan Carter and is themed around Men in Black.
Starring alongside the two long-serving All Blacks is Coach Steve Hansen, team mates Kieran Read, Keven Mealamu, Sam Whitelock and Israel Dagg who gets to test his vocals alongside Kiwi musician Stan Walker.
Air New Zealand Head of Global Brand Development Jodi Williams, explained, “We recently extended our sponsorship of the All Blacks and New Zealand Rugby through until 2020 and thought what better way to celebrate than with a safety video.
“We’ve worked with the All Blacks on previous safety videos and thought it would be fun this time around to have them step into the shoes of the other highly trained Men in Black. The result is not only entertaining but makes people sit up and take notice of the key safety messages.”
All Blacks Captain Richie McCaw says the players had a great time making the video. “We had a lot of laughs on set and were blown away by Israel’s hidden singing talent. If rugby doesn’t work out for him he clearly has a promising career as a back-up singer.”
(Watch closely for a cameo from ex-England skipper, Martin Johnson!)
Men in Black Safety Defenders will be progressively rolled out across Air New Zealand’s fleet from today and can be viewed online here.
